We all know that e-mail is a powerful marketing tool.
And it only helps in business branding and awareness, but also improves your business profits and sales.
Writing and crafting a persuading and attractive email is an art, and it’s not easy.
Crafting the email to persuade your clients and customers not only to open the mail and read. But persuade and attract them to your page, call-to-action, and sales pages is a skill. And we can improve it with proper practice and focus.
Mastering the skill of e-mail writing and crafting will not only improve your e-mail conversion rate, but also will improve your sales and profits.
In this post, I am going to share a list of 7 tips and ways to improve your email writing skills. By practicing these 7 tips e-mails tips, you can improve your e-mail conversion rate by 19%.
7 Simple Tips To Write a Perfect Email
1. Attention-Grabbing Subject Line
An attention-grabbing subject line is one that hits the need, demand, and want of the audience and a client.
Craft the subject line that will be important for your audience, not your business or products.
Never try to sell anything in the subject line of your e-mail. But try to use powerful emotional and changing words that will persuade the customer to action and to open the email to read.
Selling Subject line; This product will change your life.
Persuading Subject line; You can change your life or so you want to change your life?
These kinds of subject lines are attention-grabbing and will improve your email conversion rate.
2. Engaging and Personalized Opener
Your Client and customer don’t care about your business and products.
They opened the mail because they want their needs fulfilled and problems solved. They are here for their own benefits and advantage.
And therefore, you need to open the mail with customer benefits, advantages, and interests, not your business or product perspective.
Keep the reader engaged by showing the change, solutions, and improvements after reading this email.
3. Catch the Attention with the Story
Storytelling is a great art and skill for the attention-grabbing and emotional attraction of customers and clients.
Sharing your personal experiences or a story from an expert in the niche and topic, related to the client’s needs, will keep the clients engaged till the end of the e-mail.
4. Use Short Sentence, paragraphs, and Body
Don’t craft your e-mail like a lengthy article or a short story.
Using brief sentences and small paragraphs is easy to understand and keeps the reader interested in the email.
Also, keep the e-mail body short, because short e-mails are easy to understand and will motivate the customer to read the email till the end.
5. Keep the Body Clear
Clarity is the key to creating engaging and persuading emails and building long-lasting relations with your clients.
When you try to be clever, and your mail sound like millions, then read directly, delete your message, and will never open the main in the future.
Say, what idea, message, and story you want to share, in clear and meaningful words. And don’t try to deceive the reader with double-meaning words and sentences.
6. Include Clear Call-to-actions and Legit Links
Don’t redirect your customer and clients to wrong and broken links and pages. Tell your customer where the links are going and what they will get after clicking the link.
Don’t use the links that are not relevant to the e-mail and to the idea or message you are sharing in the e-mail.
Also, don’t bombard the mail with links and call-to-links. Just keep up to like email.
7. Say, Thank You and Link to Other Social Platforms
Never close a mail without saying thank you to your customer and client.
Saying thank you will keep and show your humbleness to the clients, and they Will love to keep opening and reading your emails in the future.
In the closing, also include the links to your other social media accounts like Instagram, Twitter, and Facebook page and attract your customers to follow you there for the latest updates and news.
Your clients don’t want to be confused or deceived, and therefore try to write the subject lines according to the body of the e-mail. Use brief paragraphs, and a clear, concise body of the e-mail will be easy to understand and will motivate the reader to read till the end. Use Clear to call to action, and thanks for the future relations and connection. Learn here more about copywriting and e-mail marketing.